CIOs Fall Short in Reaping Gains From Big Data

By Dennis McCafferty  |  Posted 02-04-2014 Email Print this article Print

They set aside big bucks to gather it. They hire hotshot IT talent to analyze it. And the highest levels of the C-suite are determined to fully exploit it in the interest of ROI. So why do so many organizations struggle with big data? Because they're still trying to figure out the best way to gather, integrate and make sense out of it, according to a recent survey from KPMG Capital. As a result, the majority of CIOs and CFOs say they're leaving tangible, business-benefiting value "on the table." Among corrective measures, they're seeking to boost systems integration resources and capture capacity, in addition to recruiting and training for better data & analytics (D&A) talent. "D&A has the potential to revolutionize the way we conduct and manage business operations across the entire enterprise," says Mark Toon, CEO of KPMG Capital. "The challenge [involves] understanding how to draw actionable insights from data, and turn them into tangible, genuine results." Nearly 145 global CIOs and CFOs participated in the research. For more about the survey, click here

Dennis McCafferty is a freelance writer for Baseline Magazine.


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