Gaining a Competitive Edge With Cloud Computing

 
 
By Dennis McCafferty  |  Posted 11-19-2013 Email Print this article Print
 
 
 
 
 
 
 
 

New ways to maximize the advantages of cloud computing seem to emerge every day, and it's clear that the organizations embracing the cloud are sprinting ahead of the competition with regard to key, ROI-boosting strategies, according to a survey from the IBM Center for Applied Insights. The accompanying report, "Under Cloud Cover: How Leaders are Accelerating Competitive Differentiation," indicates that this is only the beginning: By 2017, the public cloud services market is predicted to exceed $244 billion. Which means cloud technologies are essentially at the same evolutionary stage as electricity was after its discovery in the 18th century, according to the report. Even after the first public power supply illuminated its first street, it took a while for companies to grasp electricity's potential impact. "Leaders are working through this transition with cloud right now," the report states. "And more and more business leaders are recognizing its profound implications for how enterprises can make money, differentiate and compete." The findings distinguish organizations considered "pacesetters" in cloud deployment and the designated "chasers" lagging behind. More than 800 cloud decision-makers and users took part in the research, with 28% of those respondents being CIOs. For more about the report, click here.

 
 
 
  • Trail Blazers

    59% of "pacesetter" organizations say they're "reinventing" customer relationships due to the cloud, compared to only 25% of "chasers" who claim this.
    Trail Blazers
  • Market Speed

    52% of pacesetters indicate they're innovating products and services more rapidly through the cloud, compared to just 30% of chasers who say this.
    Market Speed
  • Useful Figures

    54% of pacesetters say they use cloud-based analytics extensively to derive insights from big data, as opposed to just 20% of chasers who do this.
    Useful Figures
  • Collaborative Sessions

    59% of pacesetters indicate they share data seamlessly across applications via the cloud, compared to only 27% of chasers making this claim.
    Collaborative Sessions
  • ISO Wisdom

    61% of pacesetters say they can locate and leverage knowledge of experts anywhere in the ecosystem thanks to the cloud, in contrast to 34% of chasers with this capability.
    ISO Wisdom
  • Aligned Parties

    59% of pacesetters indicate that they have improved integration between development and operations through the cloud, compared to 34% of chasers who have.
    Aligned Parties
  • How to Gain Competitive Advantage Through the Cloud: Seek Differentiation

    Assess which business areas would benefit the greatest from cloud initiatives, then focus IT efforts on making them happen first.
    How to Gain Competitive Advantage Through the Cloud: Seek Differentiation
  • How to Gain Competitive Advantage Through the Cloud: Grasp the Entire Picture

    All cloud efforts should consider how strategy will enhance mobile, social and analytical requirements at the same time.
    How to Gain Competitive Advantage Through the Cloud: Grasp the Entire Picture
  • How to Gain Competitive Advantage Through the Cloud: Choosing a Path

    Among other tech decisions to make: Go open source for better speed, scale and access? A hybrid cloud to bring disparate elements together? And what cloud solutions bring the best customized functionality or fill internal expertise gaps?
    How to Gain Competitive Advantage Through the Cloud: Choosing a Path
 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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