Weak Mobile Security Poses Enterprise Threat

 
 
By Karen A. Frenkel  |  Posted 10-01-2013 Email Print this article Print
 
 
 
 
 
 
 
 

“Are consumers are willing to pay for antivirus software on their mobile devices?” is a question that Gartner asked in an online consumer survey at several of its events from February through December 2012. Gartner found high consumer use of personal mobile devices for work, but a low willingness to pay for security software compared to their willingness to secure desktops and laptops. This represents an opportunity and challenge for security providers that try to assist the enterprise with the security implications of pre-BYOD initiatives, according to the report, which is based on 647 responses from sophisticated and IT-savvy users worldwide. The study outlines the impact of the BYOD trend on security and offers recommendations for product managers, consumer security vendors and online commerce service providers. "The current awareness of security and its impact on users of mobile devices is likely to change," says Ruggero Contu, research director at Gartner. "Gartner expects attacks to focus increasingly on mobile platforms as they become more popular. This is likely to make consumers show more interest in security products that address mobile devices and acquire mobile security as part of a broader consumer endpoint security platform.” For a copy of the Gartner report, click here.

 
 
 
  • Few Consumers Secure Mobile Devices

    The average IT-savvy consumer has five or more devices at home connected to the Internet, but is far less likely to install antivirus software on mobile phones, tablets, and gaming systems than on laptops and desktops.
    1-=Few Consumers Secure Mobile Devices
  • Rise of Mobile Spells Opportunity for Security Vendors

    As mobile devices gain in mass popularity and as security becomes a higher priority, new market opportunities are likely to emerge.
    2-Rise of Mobile Spells Opportunity for Security Vendors
  • What Percentage Use Antivirus Software?

    More than 90% of respondents have antivirus software installed on laptops and desktops. 75% of those who own phone tablets, mobile phones, or gaming systems have not installed antivirus software on those devices.
    3-What Percentage Use Antivirus Software?
  • Who Will Buy Antivirus Software?

    18- to 34-year-olds are more likely to seek free antivirus software than those over 50, who are more particular about security and therefore more likely to buy antivirus packages.
    4-Who Will Buy Antivirus Software?
  • Licensed Versus Free Security

    Because consumers own several devices, multi-device licensing could be attractive, but many will expect ISPs and device manufacturers to pre-install security. Alternatively, they will opt for unpaid products, like freeware.
    5-Licensed Versus Free Security
  • Gartner’s Recommendations

    Assess alternative delivery models, like free or freemium stand-alone non-security tools and utilities in app stores, to gain a foothold in client devices in the evolving mobile consumer market space.
    6-Gartner’s Recommendations
  • Introduce Multi-Device Licensing

    Consider introducing multi-device licenses for PCs and mobile devices to cover increasing demand for security offers on mobile.
    7-Introduce Multi-Device Licensing
  • Educate Users About Mobile Security

    Educate users about the security threats to unprotected mobile devices. And provide incentives for the enterprise to distribute consumer security products to employees and reasons for employees to accept client security products.
    8-Educate Users About Mobile Security
  • Offer Secure Options

    Offer alternative delivery models, such as cloud-based app stores.
    9-Offer Secure Options
  • Integrate Your Tools

    Start integrating social network identities into your enterprise identity and access management offerings. And integrate consumer products with enterprise management consoles to enable status reporting from rogue consumer devices.
    10-Integrate Your Tools
  • Create Partnerships

    Partner with mobile application providers through app wrapping, which involves applying a management layer to a mobile app.
    11-Create Partnerships
 
 
 
 
 
Karen A. Frenkel writes about technology and science, innovation, and entrepreneurs and lives in New York City.

 
 
 
 
 
 

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