Purpose-Driven Companies Reap Rewards of Success
Top Perceived Purposes of Organizations
To provide business services and products that have a meaningful impact on customers: 89%, To deliver business services and products that benefit society: 84%, To ensure employees receive education, experience and mentorship benefits: 77%
Positive Vibes
91% of execs and employees at organizations with a strong sense of purpose feel their company will maintain or strengthen its brand reputation and customer loyalty, as opposed to 49% of those at organizations without a strong sense of purpose.
Solid ROI
83% of those at companies with a strong sense of purpose say their organization will deliver strong growth and returns, compared to 49% of those at businesses without a strong sense of purpose.
Forward Movement
83% of these respondents say their company will stay ahead of industry disruptions, while just 42% of those at organizations without a strong sense of purpose agree.
Standard Setter
80% say their organization will remain or emerge as an industry leader, as opposed to 48% of those at businesses without a strong sense of purpose.
Meaningful Edge
79% say their organization will outperform the competition, compared to 47% of those at companies without a strong sense of purpose.
Long-Term Commitment
92% say their clients have long-lasting relationships with their company, while 69% of those at organizations without a strong sense of purpose feel this way.
Vote of Confidence
81% say their stakeholders trust their company’s leadership, compared to just 54% of those at organizations without a strong sense of purpose.
Intrinsic Value
78% say their work colleagues share in the organization’s culture and beliefs, as opposed to 32% of those at businesses without a strong sense of purpose.
Customer Service
38% of respondents at organizations with a strong sense of purpose say their company’s top priority is making a positive impact on clients. But just one-fifth of those at businesses without a strong sense of purpose agree.
Short-Term Thinking
45% of those at organizations without a strong sense of purpose say meeting short-term financial goals is their company’s top priority, while just 16% at businesses with a strong sense of purpose agree.