Nine Facts You Might Not Know About Bot Traffic

By Karen A. Frenkel  |  Posted 01-30-2015 Email

Malicious impersonator bots are on the rise, one-third of all Websites are vulnerable to them, and RSS bots are going extinct, according to a new bot traffic report. The survey, "2014 Bot Traffic Report," is the third report conducted by security firm Incapsula. Its data is based on a sample of 15 billion human and bot visits occurring over a 90-day period in 2014. Its proprietary client-classification system collected information from 20,000 Websites in 249 countries. All Websites are on the company's network and all traffic flows through Incapsula-protected domains. Reversing the last two years' upward trend, this year's bot traffic volumes decreased to 56 percent of all Web visits. In 2013, bots accounted for 60 percent of all traffic. Bad bot traffic declined by 10 percent compared to last year. However, it accounted for 29 percent of all Website visits and threatened both big and small sites. Impersonator bots increased during the last three years but were the only type to grow consistently. Small sites (under 1,000 visits per day) received the most bot traffic.

Karen A. Frenkel writes about technology and innovation and lives in New York City.


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