What IT Seeks From Automated Customer Systems

By Dennis McCafferty  |  Posted 06-26-2015 Email

Businesses are increasingly turning to IT to find out more about their customers. As a result, the majority of CIOs and their tech teams are deploying card-scanning systems to automate consumer information capture, according to a recent survey from Acuant. The next level of adoption, it appears, will take the form of information validation, as a small minority of companies have automated this process. By failing to do so, organizations resign themselves to validation efforts that are too slow and error-prone while running a greater risk of "catastrophic" ID fraud, findings reveal. "Companies understand that more sophisticated information capture, verification and authentication significantly improves efficiency and security while making a positive impact on customer satisfaction," said Yossi Zekri, president and CEO of Acuant. "Businesses are beginning to embrace advanced card scanning solutions for smarter, fully automated information capture." A total of 115 IT decision-makers took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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