When DDoS Attacks Threaten Business Opportunities

By Karen A. Frenkel  |  Posted 04-08-2015 Email

Businesses that are targeted in DDoS attacks also lose business opportunities and endure damage to their reputations, according to a new survey. Among the most common cyber-weapons, DDoS attacks cause loss of contracts and operations that generate guaranteed income and jeopardize brands, according to the study, "Global IT Security Risks Survey 2014–Distributed Denial of Service (DDoS) Attacks.” DDoS attacks can be particularly frustrating for IT managers, the report reveals, because they require relatively little technical expertise and attackers don't have to breach the business' carefully constructed network. "By simply flooding a company with inbound traffic," the report states, "a DDoS attack is able to achieve outcomes comparable to much more sophisticated cyber-attacks: a business unable to function, and left with large cleanup costs." Conducted by Kaspersky Lab, a vendor of endpoint protection solutions, the survey polled 3,900 respondents from 27 countries. Seventeen percent of the participants were large enterprises, 12 percent were in the large-medium category, and 25 percent were from companies with 250 to 1,500 employees.

Karen A. Frenkel writes about technology and innovation and lives in New York City.


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