Small Businesses Wary of Facebook, Twitter

Small businesses are unsure about the impact of social networking on
reaching customers, according to a survey from RatePoint, a provider of
customer reviews, testimonials and online reputation-management services. The
survey reveals that the majority of respondents are not convinced their customers are spending time on social networking sites. Only 36 percent of respondents agree with the survey statement that their customers
spend time on social networking sites, while 27 percent say they are undecided and 20 percent
disagre that their customers are spending time on social networks.

Small businesses also are conflicted about the use of social media for business,
according to the results of RatePoint’s survey, based on a poll of more than 150 small businesses
conducted in August 2010. Most of the companies surveyed have five or fewer employees.

Twenty-five percent of survey respondents agree that their customers want to
hear from them on social networks, while 36 percent disagree and 20 percent
are undecided. Asked if social media is a quick way to connect with
prospective customers, 35 percent of businesses surveyed agree, 28 percent
disagree, and 22 percent are undecided.

Another recent
report from Panda Security found social networking sites can be dangerous for
midmarket companies. A September survey of 315 SMBs with up to 1,000 employees
revealed 33 percent of these companies had experienced a malware or virus
infection from social networks, with 23 percent citing employee privacy
violations resulting in the loss of sensitive data.

For more, read the eWeek article Businesses Wary of Facebook, Twitter Usage.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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