Analyst: Apple May Cut iPhone Production

FBR Capital Markets said on Monday that production of Apple‘s iconic iPhone might plunge more than 40 percent in the fourth quarter from the previous period. 

"Previous checks indicated that iPhone production would fall about 10 percent sequentially in calendar 4Q," said FBR’s note by Craig Berger, "(but) our new checks indicate that iPhone production could fall more than 40 percent sequentially in 4Q."


An Apple spokesman was not immediately available for comment.


NPD Group analyst Ross Rubin said: "To cut volume by 40 percent would be dramatic."


FBR’s Berger said his findings were a "good proxy for broader consumer demand."


Van Baker of Gartner said that if there were such a cut, it might reflect Apple’s ramp-up of delivery to countries outside the United States.


While the company needed to produce many phones to fill the supply chain overseas, he said, all it now needs to do is meet continuing demand, which may be tapering off.


Such a cut "could end up painting an ugly picture, but not as ugly as it seems on face value," Baker said.


Apple reported a stronger-than-expected 26 percent rise in quarterly profit last month, spurred by sales of the iPhone. The company sold 6.89 million iPhones in the quarter, outpacing BlackBerry maker Research in Motion.

Back to CIO Insight


CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

Get the Free Newsletter!

Subscribe to Daily Tech Insider for top news, trends, and analysis.

Latest Articles