More than a third (35 percent) of nearly 4,500 workers surveyed by Careerbuilder want social media efforts by companies to include more useful information, such as job listings. Roughly one-quarter of those polled in the 2Q 2010 survey, which was published Aug. 18, would like more facts and history about companies and actual information about career paths within an organization.
Nearly 40 percent of potential workers found corporate social media campaigns to read like advertising–not engaging dialogue–and 30 percent were frustrated by the lack of response to questions, according to the Careerbuilder survey.
Want to know more? Read the full eWeek article Job Searchers Want More Useful Dialogue with Employers.