CIO Insight Staff

CIO INSIGHT: How did you go about creating Pal Mickey? Bruce Vaughn: The initial idea was five or six years ago. We wanted to create more personalized experiences for the guests. So we started looking at how wireless devices might help people navigate through the park better but also tell all of the rich stories […]

Due Diligence: The Efficient Recovery By Eric Nee The economy is on the mend, and by all accounts, tech spending will rise this year. But that’s no reason to start throwing money around, says columnist Eric Nee. There are still plenty of reasons for CIOs to resist boosting IT budgets, hiring more IT employees and […]

Lost and Found: The Story of How One Man Discovered the Secrets of Leadership . . . Where He Wasn’t Even Looking By Lyle Sussman, Sam Deep and Alex Stiber Crown Business, February 2004 160 pages, $19.95 This latest example of a management book disguised as parable is better than most. The characters are more […]

Competing in the Information Age: Align in the Sand By Jerry N. Luftman Oxford University Press, September 2003 432 pages, $39.95 There is a reason—beyond the clever subtitle—that Oxford has published an updated edition of this essay collection. When this book first appeared, in 1996, IT professionals were confined to their departments and regularly had […]

Stretch! How Great Companies Grow in Good Times and Bad By Graeme K. Deans and Fritz Kroeger John Wiley & Sons, December 2003 243 pages, $29.95 Drawing on their years as A.T. Kearney consultants, the authors eliminate the last possible excuse for not increasing revenues: No matter what is going on in your industry or […]

To download results,click here. 72% of CIOs cite improved customer service as this year’s top business priority 72% say spending on IT outsourcing will double or more in five years 59% expect another terrorist attack on the scale of Sept. 11 within five years 18% say that in five years their companies will no longer […]

This month’s Confidence Meter survey recorded its highest scores ever. IT executives are more optimistic about the prospects for the economy, their industry and their own company than at any time since the survey started in May 2001. Not that it’s much of a surprise; this month’s survey launched with the news that productivity growth […]

NEW YORK, December 8, 2003 – Ziff Davis Media’s CIO Insight magazine, the premier information source for best practices for IT business leaders, announced today that Harrah’s Entertainment, Inc. was named the recipient of the second annual Partners in Alignment Award. General Motors Corporation and Marriott International were also recognized for their efforts in aligning […]

There are frequent-buyer programs, frequent-flier programs, frequent-player cards and frequent-dining coupons. There are points-at-the-pump schemes, turkey giveaways at Christmas (along with $100 copper roasters in which to cook them) and, as of November 2003, donations to charities for people who use their Starbucks loyalty card to buy coffee. There are plastic cards, smart cards, thermal […]

Thanks to the rapid spread of cell phones and other mobile devices, Web sites and media channels, consumers now have access to more information at greater speed and lower cost than ever before. But the information technology explosion has not necessarily resulted in better consumer experiences. In their upcoming book, The Future of Competition: Co-Creating […]

Strong Signals: Information Polluters? By John Parkinson How much misinformation would it take to ruin your expensive and carefully designed customer database? Not much, as it turns out. And now that it’s child’s play to forge the bar codes and magnetic strips on the backs of loyalty cards, there’s a potential for misuse that could […]

CIO Insight: How is Disney World’s new CRM strategy relevant to all businesses? Roger Berry: We’re trying to see if we can make convergence work for business—that is, converging business processes onto converged technology networks and servers and data. It opens a whole new paradigm in how to deliver service to customers. On the front […]