Samuel Greengard

By Samuel Greengard As the digital revolution unfolds, it is increasingly clear that geolocation data plays a critical role in enterprise planning. The shift to a post-PC environment—more than 50 percent of Internet activity now originates from mobile devices like phones and tablets—means that more and more consumers and businesses use location data to navigate through […]

By Samuel Greengard The consumerization of IT has profoundly changed the face of the enterprise. But somewhere between BYOD, personal clouds and smartphone apps, there’s a very real world of IT people sounding too much like, well, IT people. The unfortunate result—even with an outstanding team and state-of-the-art technology—is blank stares … and, too frequently, […]

By Samuel Greengard It may not be immediately apparent to CIOs but the global economy is undergoing a profound change. The rapid advance of digital technology—and the introduction of the Internet of Things (IoT)—is about to blow up everything you thought you knew about business and IT. Jeremy Rifkin’s most recent book, The Zero Marginal Cost […]

By Samuel Greengard A few days ago, the Web lit up with a story about a young girl named Katie who wrote to Google because her father, an employee at the company, worked six days a week and stayed home only on Saturdays. She asked if the company would let him take the day off for his […]

By Samuel Greengard The road to customer satisfaction has gotten a lot bumpier during the last decade. A pile of new technologies and a growing array of channels have added complexities that would have once been inconceivable. But somewhere between marketing, sales and support, technology automation, and a focus on metrics and key performance indicators, […]

By Samuel Greengard If someone would have suggested a decade ago that Apple would completely revolutionize the future of enterprise computing, the needle on the laugh-o-meter would have broken the machine. The idea was so absurd it was beyond anyone’s comprehension. But that was then and this is now. The iPhone, iPad and consumer-centric focus […]

By Samuel Greengard The concept of drawing on the crowd to garner ideas and understand trends is nothing new. In a basic sense, surveys, polls and suggestion boxes have attempted to accomplish this task for decades. But in the digital age, crowdsourcing has taken on an entirely different meaning. A growing number of organizations are using […]

By Samuel Greengard Over the last decade, the typical enterprise has watched pixels replace paper and real-time communication and collaboration eclipse faxes, phone calls and in person meetings. At the same time, mobility, cloud computing, big data and social media have washed over the business world like a tsunami—and forever changing the way business takes […]

By Samuel Greengard Countless words have been written and uttered about corporate leadership. Universities devote entire MBA programs to the topic and conferences dissect virtually every aspect of how to become a better leader. Nevertheless, leadership is often MIA in business and IT. A recent study conducted by the public relations firm Ketchum found that only 22 […]

By Samuel Greengard Digital technology is forcing more and more companies to re-evaluate and revamp the way they do business—and the way they view IT and network resources. Within the broadcast industry, the challenges are significant. Networks must manage, store and share content; transcode video for viewing through Netflix, Amazon and others; oversee network bandwidth; […]

By Samuel Greengard The one-two punch of digital technology and massive enterprise disruption has left many CIOs feeling as though they’ve been unexpectedly dropped into a war zone. What’s more, there’s a growing recognition that many of the tried-and-true systems and tools of the past are no longer completely effective in running IT and the […]

By Samuel Greengard It’s clear that digital tools and technologies has fundamentally changed the way personal data is collected, managed and used by business, government and society. The notion of privacy is changing, and achieving a balance between business needs and consumer desires is paramount. But navigating the path is increasingly tricky. According to a […]