Samuel Greengard

By Samuel Greengard It takes only a glance at the Web or smartphone apps to realize that elements of gaming are now everywhere. As a person reaches a goal, he earns a badge or trophy. As she purchases things in the real world, she receives virtual currency (think loyalty program). Depending on the initiative or […]

By Samuel Greengard Here are five habits of organizations that are thriving in today’s digital business environment: Know thy customer. In an era of cookies, web beacons, databases, social listening, surveillance cameras and more, it’s laughable that so many companies—retailers are among the worst culprits—can figure out who I really am. Knowing who I am means having […]

By Samuel Greengard Operating a health-care clinic is a challenging task. The use of technology—particularly tools that help connect professionals with data and patients—is critical. At Green Clinic, a multi-specialty, non-emergency provider with a primary facility and six satellite locations in and near Ruston, La., the need to support a variety of IT tasks has prompted […]

By Samuel Greengard It’s clear that business is rapidly moving into an immersive digital space. Yet somewhere between customer interactions and actual business performance lies the very real world of managing IT and business processes. As recently as five years ago, social media, cloud computing, big data and mobility were concepts rather than daily realities. […]

By Samuel Greengard In recent years, as organizations have embraced cloud computing, CIOs and other executives have witnessed significant gains. In many cases, their enterprises have boosted IT availability, reduced demands on internal infrastructure and notched productivity improvements along with cost savings. Last October, Gartner reported that cloud computing will emerge as the bulk of IT spend […]

By Samuel Greengard Over the course of a decade, sustainability has morphed from a fringe and feel-good idea embraced by a handful of companies into a mainstream business concept. In recent years, companies—particularly Global 2000 firms—have appointed chief sustainability officers (CSOs) and others to oversee a spate of initiatives ranging from corporate sourcing, sustainable packaging, […]

By Samuel Greengard Over the last decade, the rules of business and IT have been completely revamped and rewritten. Employees—increasingly wired into work and required to juggle an ever-greater array of tasks—are changing their expectations. Nowhere is this more obvious than with Millennials, who aren’t comfortable with the rules that Baby Boomers and Gen Xers […]

By Samuel Greengard Hardly a day goes by without news of another data breach. It’s safe to say that we live and work in risky times. But there’s a growing recognition that cybercriminals aren’t the only threat—or even the primary threat to an enterprise. “There’s a far greater need to educate and train employees about security issues […]

By Samuel Greengard Business and IT executives face the onerous task of unlocking ongoing gains from mobile technology. Here are five ways to dial into these gains: Use responsive design. Too many businesses continue to rely on mobile sites that simply redraw a Website for a mobile device. Rejiggering text and graphics was fine a few […]

By Samuel Greengard It’s no secret that many U.S. state and local governments lag behind when it comes to adopting and deploying information technology. With tight budgets and limited resources, introducing the latest technologies and solutions is often daunting. One state that has broken the mold is Arkansas. “We are focusing on providing the right […]

By Samuel Greengard The business world is about to pass through a one-way door that leads to a far more complex and sophisticated world of intelligent assets. For years, RFID, NFC and other technologies have bubbled just below the surface. Relatively few companies have put them to use to gain a greater understanding of machines, […]

By Samuel Greengard The ripples and ramifications from the recent Target and Neiman Marcus security breaches continue to slam consumers…and other businesses. According to new data from Javelin Strategy and Research, a consumer had about a 10 percent chance of seeing their stolen credit card data used three years ago. Now the figure stands at about 33 percent. Debit cards have […]