Finding the Key to Unlock Data’s Potential

Finding the Key to Unlock Data’s Potential

Putting data to its maximum use and achieving optimal results remains a huge challenge for both tech leaders and business executives.

84% of surveyed CEOs globally (89% in the United States) said digital technologies create ‘quite high’ or ‘very high’ value through data and data analytics.

Globally, CEOs from banking and capital markets, health care, hospitality and leisure, and insurance most see tech’s value in data and data analytics (90% each).

81% of global CEOs (80% in the United States) said mobile technologies for customer engagement are ‘very’ or ‘somewhat’ strategically important to their organizations.

80% of CEOs globally (88% in the United States) believe that data mining and analysis is ‘very’ or ‘somewhat’ strategically important. CEOs in insurance and health care led the pack.

78% of CEOs globally (89% in the United States) say cyber-security is ‘very’ or ‘somewhat’ strategically important to their organizations.

Only 61% of CEOs globally (but 86% in the United States) view cyber-threats, including a lack of data security, as a threat to their growth prospects.

65% of CEOs globally (58% in the United States) say the Internet of things, which will produce an avalanche of data, is ‘very’ or ‘somewhat’ strategically important to their organizations.

Only 46% of CEOs globally (40% in the United States) said that they always use data analytics to gain better insight into how effectively their organization is developing skills.

The top five digital technologies for CEOS: Mobile for customer engagement (81%), data mining and analytics (80%), cyber-security (78%), Internet of things (65%), socially enabled business processes (61%).

According to the report, organizations require data-driven capabilities, an understanding of key areas where analytics drive value, how to use analytics to better engage with customers and an ongoing focus on cyber-security.