Expert Voice: Lynne Markus on Integrating with Business Partners

By Allan Alter  |  Posted 07-19-2006 Print


EUC with HCI: Why It Matters

The secret to integrating with your business partners, according to Bentley College's M. Lynne Markus: Maximize the benefits for them, and maximize the benefits for yourself. Sounds simple, right? So why is it so hard?


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