SHARE
Facebook X Pinterest WhatsApp

600,000 Apple iPhone 4 Preorders Crashed System

Jun 17, 2010

Apple became a victim of its own success June 15, when an unexpected 600,000 pre-orders for its iPhone 4 managed to crash both its and AT&T’s ordering systems. AT&T continues to be the exclusive carrier of the iPhone in the United States. Apple posted an apology on its Website for what it described as “many order and approval system malfunctions,” although demand for the iPhone 4 has pushed the ship date for pre-orders until July 14. The iPhone 4 represents Apple’s latest attempt to hold back the rising challenge presented by Google Android smartphones.

“It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions,” read a June 16 statement posted on Apple’s Website. “Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties.”

READ MORE >>

Recommended for you...

What do Amazon, Microsoft, Meta, and IBM Have in Common? Tape Storage
Drew Robb
Aug 15, 2022
What Does Quantum Computing Mean for IT?
Devin Partida
Aug 11, 2022
Solving the Video Surveillance Retention Challenge 
Drew Robb
Jul 28, 2022
Top 6 IT Challenges in Healthcare
Lauren Hansen
Jun 21, 2022
CIO Insight Logo

CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need to maintain regulatory compliance for their teams and organizations. CIO Insight is an ideal website for IT decision makers, systems integrators and administrators, and IT managers to stay informed about emerging technologies, software developments and trends in the IT security and management industry.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.