Book Brief: Let's Fix It! Overcoming the Crisis in Manufacturing
The New Reality for Customer Engagement
Reading: Let's Fix It! Overcoming the Crisis in Manufacturing
By Richard J. Schonberger
Free Press, 2001
256 pages, $28
An award-winning manufacturing expert presents a plan, based on a study of 500 leading companies, for protecting America's manufacturing giantsincluding creating technology centers that develop or acquire new products, simplifying and standardizing production, and moving production abroad.
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