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Book Brief: Marketing Moves

By Suvit Maesincee  |  Posted 12-01-2001 Print

WEBINAR:
On-Demand

EUC with HCI: Why It Matters


A marketer, e-commerce expert and practitioner team up to redefine marketing.

Marketing Moves: A New Approach to Profits, Growth and Renewal
By Philip Kotler, Dipak C. Jain and Suvit Maesincee
Harvard Business School Press, 2002
272 pages, $29.95

A marketer, e-commerce expert and practitioner team up to redefine marketing. They argue for a strategy that combines both traditional and online approaches, takes a central role in corporate strategy and makes use of a new set of tools and concepts.



 

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