Book Brief: Strategies for Electronic Commerce and the Internet
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
Strategies for Electronic Commerce and the Internet
By Henry C. Lucas, Jr.
MIT Press, 2001
267 pages, $32.95
This book outlines a new model of strategy for the Internet economy, and applies it to companies such as Dell Computer Corp., Merrill Lynch & Co. Inc. and The Charles Schwab Corp. The "dynamic resource-based" model suggests that companies identify resources that are rare, valuable, inimitable and nonsubstitutable (for example, airline computerized reservation systems), and use them to obtain a competitive advantage.
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