Book Brief: The Art of the Start
The New Reality for Customer Engagement
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
By Guy Kawasaki
Portfolio, September 2004 240 pages, $26.95
Millions of trees have died needlessly to produce hundreds of books about turning an idea into a business. What saves this one, by an Apple Computer Inc. veteran who now runs a venture capital firm, is its relentlessly upbeat, inspirational tonei.e., in starting your firm, you have a chance to change the worldand its incessant preaching about keeping your eye on the big picture. Concentrate on getting your product to market as soon as possible. Don't start out wasting a lot of time on processes. And from day one, figure out how your company is going to make money.
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