Business Continuity: Stormy Weather

Published: Aug 23, 2006
Updated: May 12, 2021
2 minute read

Weather forecasters agree we’re in for another bad hurricane season. The National Oceanic & Atmospheric Administration defines a “normal” hurricane season as having 6 to 14 named storms, with up to 3 major hurricanes. Its prediction for 2006: as many as 16 named storms, and 6 major hurricanes. And if it seems we’ve escaped Mother
Nature’s wrath—so far this year, only 2 hurricanes have been named—consider this: The official hurricane season runs from June through November, but last season’s hurricanes spun strong into January.

How quickly would your company recover if a hurricane struck? It’s a question that’s being asked more and more often, say Gary Curtis and Gil Brodnitz, both of Accenture’s strategic IT effectiveness practice. “We see clients doing a lot more planning than ever before,” Brodnitz says. “That might include a surprise training day when, for example, the trading floor of a financial services firm moves to its backup site in
New Jersey, to make sure everything will run smoothly.”

When it comes to business continuity, trying to avoid downtime is not enough. “Too many companies focus on prevention, and not enough on recovery,” Brodnitz says. “You have to assume some disaster will get you, so you must prepare for how you will recover.” That means doing thorough scenario planning, says Curtis—and talking to business leaders to see how they might be affected. “You have to think holistically about what can go wrong,” he says. “Think about which fires you would have to put out first. And build into your vendor SLAs what should happen in an emergency. Engaging key suppliers is critical.”

Finally, consider all the angles—not just the IT issues. One of Brodnitz’s clients prepared adisaster-recovery strategycomplete with a
redundant site for displaced workers. But when disaster struck, the backup site’s water supply became contaminated. “So even though the client was prepared, it ended up with thousands of people sitting on their hands,” Brodnitz says. “The lesson is: Expect the unexpected.”

Debra D'Agostino

Debra D'Agostino

Content Writer

Debra D'Agostino is a seasoned technology journalist and online editor with over 20 years of experience in the tech industry. She was part of the original team that launched CIO Insight in 2001, where she has held various leadership roles, including copy chief, senior reporter, and currently, online editor. In her role, Debra oversees content strategy and editorial direction, ensuring high-quality, authoritative coverage of emerging technologies, including cloud computing, cybersecurity, and artificial intelligence. Debra’s work has been recognized with multiple nominations for the Jesse H. Neal Award and several national gold awards from the American Society of Business Publication Editors. She has written for leading publications such as Consumer Reports, The Elite Traveler, Wine Enthusiast, and USA Today, bringing both depth and a critical eye to the evolving technology landscape. Her extensive career in business and tech journalism underscores her expertise in delivering accurate, trusted insights to IT professionals and technology decision-makers. Debra holds a Bachelor of Science in Journalism from the prestigious Newhouse School at Syracuse University, and she continues to contribute to the conversation on the future of IT and technology through her work at CIO Insight.

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