Does Google's New Tagline Imply a Shift to Enterprise Apps?

By Renee Boucher Ferguson  |  Posted 05-15-2007 Print


EUC with HCI: Why It Matters

News Analysis: "Search, Ads and Apps" is just a tagline, but it may hint at something deeper for Google, such as a foray into the enterprise applications market.

With a new tagline of "Search, Ads and Apps" announced May 14, and a new presentation application coming soon to complete the desktop quatrain of spreadsheets, word processing, presentation and e-mail, Google is poised to take on the world of desktop computing with the added ease of online collaboration.


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