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How Kraft 'Primed the Pump' for Alignment

By Ann Palmer  |  Posted 07-01-2002 Print Email

WEBINAR:
Live

The New Reality for Customer Engagement


Date: 5/31/2018 @ 1 p.m. ET

Case study: In a process he calls "priming the pump," Kraft Foods North America's Steve Finnerty uses inspiration and information to nudge it and business executives toward alignment.


 

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