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How Kraft 'Primed the Pump' for Alignment

By Ann Palmer  |  Posted 07-01-2002 Print

WEBINAR:
On-Demand

Transforming Banks for a Digital Future: The Winners, The Losers, and the Strategies to Beat the Odds


Case study: In a process he calls "priming the pump," Kraft Foods North America's Steve Finnerty uses inspiration and information to nudge it and business executives toward alignment.


 

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