Commercialization of Assets
Transforming Banks for a Digital Future: The Winners, The Losers, and the Strategies to Beat the Odds
7. Commercialization of Assets
This refers to any effort to exploit existing IT knowledge and expertise through consulting services to other firms or by selling services to leverage your existing IT assets and competencies. The goal of the commercialization of assets is to enhance the firm's revenue streams by offering IT-based knowledge, systems and services to other firms or customers.
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