The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
IT has won enough confidence to be treated as partners in business process change at most companies. But the lack of clear value from the software used to support business processes is disconcerting, as is the troublesome relationship with the sales and marketing departmentsthe two departments most responsible for generating revenues. IT execs must realize that business process engineering is alive and well, meaning they need to be prepared for the strain and stress of supporting large-scale change.
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