CRM 2004: Will Old Problems Sink New Users?
The New Reality for Customer Engagement
63% of companies have deployed or are deploying CRM
75% are or will soon use CRM for data mining and analytics
43% at large companies that have deployed Crm say it deserves the bad press
59% say data integration issues led to CRM project delays and cost overruns
63% say CRM systems require a major cultural change
Customer relationship management is becoming a commonplace technology. Soon, two-thirds of all U.S. companies will have deployed a CRM system,
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