The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
Mid-Tier Firms Lag in BI, But Not By Much
Small and midsize businesses have less experience with business intelligence than larger companies: Only 20 percent of mid-tier companies have had five or more years ' experience with business intelligence, compared with 34 percent of firms with more than $500 million in revenue. As a result, the smaller businesses have limited their BI efforts to a narrower range of objectives, and provide fewer business intelligence tools. Still, it's remarkable that SMBs provide their managers and employees with most of the same BI offerings as larger companies.
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