Future of IT: Strategy - 5
The New Reality for Customer Engagement
The World Gets Flatter
Strong foreign economies and technical workforces present opportunities for growth, savings and technology. While low-cost foreign labor will continue to entice large American companies to offshore technical work, fast-growing economies in Asia, Russia and Latin America also present business opportunities. Many companies see a cheaper dollar opportunity as an incentive to do more business outside U.S. borders, selling to nouveau-middle-class consumers and fast-growing businesses in former developing nations. Indian, Chinese and Russian high-tech firmsoften led by American-educated MBAs and engineerswill penetrate the U.S. technology market. The IT world will continue to be a more multicultural world.
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