dcsimg
 

FINDING 5: Mobile Phones

By Allan Alter  |  Posted 01-22-2008 Print

WEBINAR:
On-Demand

EUC with HCI: Why It Matters


Finding 5: Few Use Mobile Phones To Provide Services

Companies haven't yet reached the tipping point to rapid adoption of mobile customer service, sales and marketing applications. True, 40 percent are or soon will provide information about their products or services via mobile phones or PDAs. But with pilot programs in the single digits, it may be a while until many more companies launch their own mobile marketing and service applications. But companies are reticent about providing account or personal information via mobile means. Given the higher security risks--easy to lose, easy to steal, lack of security software--for mobile devices, companies must tread carefully.



 

Submit a Comment

Loading Comments...
eWeek eWeek

Have the latest technology news and resources emailed to you everyday.

By submitting your information, you agree that cioinsight.com may send you cioinsight offers via email, phone and text message, as well as email offers about other products and services that cioinsight believes may be of interest to you. cioinsight will process your information in accordance with the Quinstreet Privacy Policy.

Click for a full list of Newsletterssubmit