FINDING 6: CIOs Create Strategy
The New Reality for Customer Engagement
Finding 6: CIOs Help Create Marketing and Sales Strategy
With online sales, marketing and service so deeply dependent on IT, CIOs should and do get involved at the highest level in those decisions. Yet CIOs are split on whether or not they help decide on sales, marketing and service software. That suggests line executives and CEOs often have the final call on which systems they want to install, CIOs defer decisions down to lower level staff,or that they limit themselves to setting guidelines and standards.
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