The New Reality for Customer Engagement
VeriSign's rise shows security pays off. CIOs feel most security vendors are doing an even better job of protecting them than last year. No category scores higher on average at "solving the business problem paid to solve." VeriSign and Check Point Software each enjoyed a nine-point increase in its overall rating from 2006; even Symantec, which trailed the other four ranked security vendors, saw a modest increase across the board increase. VeriSign's largest increases came in "meeting expectations for increasing revenues" and "meeting ROI expectations"--a sign that companies assuring customers their customer data and transactions are secure reap financial benefits. Check Point's customers gave the company a 15-point boost each for lowering costs and meeting quality expectations. Only Trend Micro saw their overall ratings drop; while its loyalty score rose, its value and reliability scores fell.
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