Transforming Banks for a Digital Future: The Winners, The Losers, and the Strategies to Beat the Odds
Apple vs. Dell
What's eating Apple? Apple's overall rating, which was 83 percent two years ago, is now down to just 70 percent. The problem is value: Despite all the kudos for its operating system and superior security, Apple isn't providing the same level of ROI for corporate buyers it has in the past; it's score fell 10 points since 2006. Apple also lost five points for solving business problems and six points for quality. The iPhone may also be a drag; Apple teamed up there with AT&T, the lowestscoring telecom company. The end result: Apple has fallen behind Dell in every major category, even customer loyalty. Dell was also helped by an eight-point increase in its score for quality. However, Dell's scores are lower than those of HP, its main competitor for Windows-based PCs.
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