Apple vs

By Allan Alter  |  Posted 11-14-2007 Print


EUC with HCI: Why It Matters

. Dell">

Apple vs. Dell

What's eating Apple? Apple's overall rating, which was 83 percent two years ago, is now down to just 70 percent. The problem is value: Despite all the kudos for its operating system and superior security, Apple isn't providing the same level of ROI for corporate buyers it has in the past; it's score fell 10 points since 2006. Apple also lost five points for solving business problems and six points for quality. The iPhone may also be a drag; Apple teamed up there with AT&T, the lowestscoring telecom company. The end result: Apple has fallen behind Dell in every major category, even customer loyalty. Dell was also helped by an eight-point increase in its score for quality. However, Dell's scores are lower than those of HP, its main competitor for Windows-based PCs.


Submit a Comment

Loading Comments...
eWeek eWeek

Have the latest technology news and resources emailed to you everyday.

By submitting your information, you agree that cioinsight.com may send you cioinsight offers via email, phone and text message, as well as email offers about other products and services that cioinsight believes may be of interest to you. cioinsight will process your information in accordance with the Quinstreet Privacy Policy.

Click for a full list of Newsletterssubmit