SHARE
Facebook X Pinterest WhatsApp

Yahoo’s Bartz Ouster a Comment on Bing Search Deal?

Sep 7, 2011

Carol Bartz is out as CEO of Yahoo.

What this means for Yahoo in the longer term is something analysts and pundits will pick over for the next few days and weeks. Within hours of the announcement that Bartz was stepping down, Gartner analyst Allen Weiner issued a research note that characterized the dismissal as unsurprising, considering the slowed or stalled progress in many strategic areas. 

For her part, Bartz was characteristically blunt about what happened.

“I am very sad to tell you that I ve just been fired over the phone by Yahoo’s Chairman of the Board,” Bartz wrote in a widely circulated email to Yahoo employees. “It has been my pleasure to work with all of you and I wish you only the best going forward.”

In a Sept. 6 press release, Yahoo board Chairman Roy Bostock praised Bartz for her service to Yahoo during a critical time of transition in the company’s history, and against a very challenging macro-economic backdrop.

Bartz oversaw Yahoo’s wide-ranging search deal with Microsoft. Under the terms of that agreement, Microsoft’s Bing powers backend search for Yahoo’s branded Websites, while Yahoo handles a significant portion of advertising salesforce duties for both companies. “The big picture shows that the Microsoft-Yahoo search alliance has not gone to either party’s satisfaction and that Yahoo has lost a number of key executives,” Weiner wrote in his research note. “The conundrum for Yahoo in recent years has been its inability to develop an identity and sell that to employees, advertisers, partners and consumers.”

To read the original eWeek article, click here: Yahoo’s Bartz Ouster a Comment on Bing Search Deal?

Recommended for you...

Best Supply Chain Certifications to Get in 2022
Lauren Hansen
Aug 9, 2022
Ultimate Machine Learning Certification Guide for 2022
Lauren Hansen
Jul 12, 2022
Can’t Hire a CIO or CISO? Go Virtual
Drew Robb
Jul 11, 2022
Machine Learning Engineer Salary by Job Level & Top Companies
Lauren Hansen
Jul 8, 2022
CIO Insight Logo

CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need to maintain regulatory compliance for their teams and organizations. CIO Insight is an ideal website for IT decision makers, systems integrators and administrators, and IT managers to stay informed about emerging technologies, software developments and trends in the IT security and management industry.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.