The Emerging Salesforce.com Economy
Salesforce.com Emerges as Strategic IT Platform
CRM gets increasingly strategic as more companies manage the business in real time. Salesforce.com more valuable than a year ago: 90%, Increase Salesforce.com budget: 69%, See substantial innovation potential: 56%
Customer Engagement Rules the Day
Increased customer engagement leads to more revenue., Customer engagement will overtake productivity as growth driver: 84%, Customer engagement ranks as top priority: 60%
Salesforce.com Emerges as App Dev Platform
Customer data is at the heart of most enterprise applications. Increasing budgets to custom app development on Salesforce.com: 60%, Planning to build custom mobile apps on Salesforce.com: 52%
The Growing Importance of Mobile
Mobile computing has become an article of faith for many business users. Real-time access to customer information on mobile devices is important: 71%, Significant business benefits from mobile: 18%
Frequency of Mobile Usage
Usage of mobile computing is steadily rising. Daily: 20%, Weekly: 13%, Monthly: 10%, Less than monthly: 19%, Never: 38%
Salesforce.com Mobile App Usage
The array of mobile apps being used is growing as well. Salesforce.com Classic: 44%, Chatter Mobile: 42%, Third-party apps: 30%, Salesforce Touch: 23%
Governance Accelerates Innovation
Salesforce.com touches too much of the business to be managed in isolation. Cloud governance is key to accelerating innovation: 93%, Companies updating Salesforce.com monthly have governance boards: 75%, Has a group dedicated to cloud governance: 61%, Planning on adopting Salesforce.com Marketing Cloud: 42%
Training Increases Number of Users
Salesforce.com training is driving usage. Provide Salesforce.com training for administrators and developers: 89%, Have a comprehensive strategy to drive adoption: 47%, Pay employees to get certified: 42%
AppExchange Applications Installed
The reach of Salesforce.com is moving beyond CRM., At least one app installed: 91%, Five or more applications installed: 29%
Salesforce.com Communities Adoption
Salesforce is trying to create customer communities that span multiple organizations. Already invested: 9%, Planning to purchase in the next year: 21%