Web Traffic to Online Piracy Sites in the Billions

New research from MarkMonitor revealed just how much traffic Websites selling counterfeit and pirated content can generate.

In a study, MarkMonitor searched the Web for sites believed to be
offering counterfeit and pirated digital content tied to 22 well-known
brands. The results were narrowed down to include 43 unique sites tied
to digital piracy and 48 selling counterfeit goods.

What they found is staggering:
based on data collected throughout 2010, the top three Websites
classified as "digital piracy" sites – rapidshare.com, megavideo.com,
and megaupload.com – collectively generate more than 21 billion visits
per year. The traffic numbers for the 48 sites selling counterfeit
goods were sky-high as well, reaching a combined total of more
than 240,000 visits per day on average.

"The operators of these sites use ‘best practices’ in
online marketing, just as a legitimate marketer would," said Te Smith,
vice president of communications at MarkMonitor. "The difference, of
course, is that they’re not following all the rules. Spam,
typo-squatting, black hat SEO, linking strategies, sometimes even paid
search advertising — the scammers have a whole bag of marketing tricks
that they use to lure traffic to their sites."

For more, read the eWeek article: Online Piracy Web Traffic Reaches Billions.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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