Hewlett-Packard, whose new CEO says he wants the company to become
known as a “cool” computer maker, unveiled its new spring line of
desktop PCs Feb. 7. There are certainly some new features in these
machines that fit his description.
CEO Leo Apotheker said recently in an interview with the BBC at the
Davos international financial summit: “I hope one day people will say
‘This is as cool as HP,’ not ‘as cool as Apple.'”
That day might not be that far off. There’s no question that the big
corporation, long known for respected enterprise and consumer products
but also for being a bit on the bland side, is getting there — computer
by computer.
HP now has put a great deal of corporate emphasis on product design,
appearance, user experience and ergonomics to go with its existing
under-the-hood power. This sense of style in addition to substance is
starting to break through into the public consciousness.
HP’s newest desktops all offer a combination of HD touchscreen and
keyboard/mouse operation. There are a couple of interesting new
differentiators: A patented new ergonomic feature that enables the
desktop monitor to slide down to a 60-degree angle to accommodate many
different types of use cases; the other is a new HPLinkUp application
that allows a user to operate the desktop of another computer within
Wi-Fi range.
For more, read the eWeek article: HP Spruces Up Image with New TouchScreen Desktop PCs.