How Online Recruitment Fails the Mobility Test

Posted 05-28-2015 Email

This is no time to be cavalier about recruiting tech talent: The IT unemployment rate has sunk to 2.3% –the lowest since the second quarter of 2008. There are an estimated 500,000 tech positions that remain unfilled, so much that the Obama administration has launched the $100 million TechHire Initiative to address the situation. Given the stakes, it's essential for CIOs to create an appealing presence within the mobile space, as four out of five job seekers now expect to be able to do at least part of their employment search from a smartphone. Meanwhile, more than two-thirds will leave an employment-focused Website if it's not optimized for mobile. To lend insights about how organizations are falling short here, Jibe has come up with the following list of ways that online recruitment loses mobile job seekers. They address topics such as user navigation/friendliness, social media connectivity and predictive analytics. What's critical is recognizing that the mobile experience is highly unique. Thus, employers must accommodate users on their devices with efforts that extend far beyond those intended for candidates on traditional computers. "When it comes to careers sites, most companies have not kept pace with users' rising digital expectations," said Ivan Casanova, senior vice president of marketing and product at Jibe. "This is particularly true in the realm of candidate experience on mobile devices. Today, it's simply not an option to deliver anything less than a consumer-quality experience for job seekers at every touch point." Jibe is a cloud-based recruiting technology company.



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