Finding the Key to Unlock Data’s Potential

By Samuel Greengard  |  Posted 06-03-2016 Email

It's no secret that data increasingly defines the enterprise. In fact, a growing number of observers believe that it will emerge as a genuine currency in the years ahead. But putting it to maximum use and achieving optimal results remains a huge challenge. PwC's CEO Survey findings on “unlocking data possibilities, data dominates: capitalizing on digital to engage customers, find talent and more,” sheds light on what business leaders are thinking and what organizations are doing to unlock data possibilities in areas as diverse as mobility and clouds. It also examines cyber-security and how data and analytics are driving decision-making–by both CEOs and customers. The survey found that while business leaders and their organizations are embracing digital transformation and developing strategies to navigate today's environment, considerable obstacles remain. Simply put, digital transformation requires a different mindset and different building blocks. Here's a look at some of the key findings.

Samuel Greengard writes about business and technology for Baseline, CIO Insight and other publications. His most recent book is The Internet of Things (MIT Press, 2015).


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