Finding the Key to Unlock Data’s Potential

 
 
By Samuel Greengard  |  Posted 06-03-2016 Email
 
 
 
 
 
 
 
 
 
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    Finding the Key to Unlock Data’s Potential
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    Finding the Key to Unlock Data’s Potential

    Putting data to its maximum use and achieving optimal results remains a huge challenge for both tech leaders and business executives.
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    New Values
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    New Values

    84% of surveyed CEOs globally (89% in the United States) said digital technologies create 'quite high' or 'very high' value through data and data analytics.
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    Industry Matters
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    Industry Matters

    Globally, CEOs from banking and capital markets, health care, hospitality and leisure, and insurance most see tech's value in data and data analytics (90% each).
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    Connecting to Mobile
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    Connecting to Mobile

    81% of global CEOs (80% in the United States) said mobile technologies for customer engagement are 'very' or 'somewhat' strategically important to their organizations.
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    Mining for Data
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    Mining for Data

    80% of CEOs globally (88% in the United States) believe that data mining and analysis is 'very' or 'somewhat' strategically important. CEOs in insurance and health care led the pack.
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    Eye on Cyber-security
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    Eye on Cyber-security

    78% of CEOs globally (89% in the United States) say cyber-security is 'very' or 'somewhat' strategically important to their organizations.
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    Growth at Risk?
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    Growth at Risk?

    Only 61% of CEOs globally (but 86% in the United States) view cyber-threats, including a lack of data security, as a threat to their growth prospects.
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    IoT Is on the Radar
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    IoT Is on the Radar

    65% of CEOs globally (58% in the United States) say the Internet of things, which will produce an avalanche of data, is 'very' or 'somewhat' strategically important to their organizations.
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    Insights Into Talent
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    Insights Into Talent

    Only 46% of CEOs globally (40% in the United States) said that they always use data analytics to gain better insight into how effectively their organization is developing skills.
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    Delivering Results
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    Delivering Results

    The top five digital technologies for CEOS: Mobile for customer engagement (81%), data mining and analytics (80%), cyber-security (78%), Internet of things (65%), socially enabled business processes (61%).
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    Key Factors
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    Key Factors

    According to the report, organizations require data-driven capabilities, an understanding of key areas where analytics drive value, how to use analytics to better engage with customers and an ongoing focus on cyber-security.
 

It's no secret that data increasingly defines the enterprise. In fact, a growing number of observers believe that it will emerge as a genuine currency in the years ahead. But putting it to maximum use and achieving optimal results remains a huge challenge. PwC's CEO Survey findings on “unlocking data possibilities, data dominates: capitalizing on digital to engage customers, find talent and more,” sheds light on what business leaders are thinking and what organizations are doing to unlock data possibilities in areas as diverse as mobility and clouds. It also examines cyber-security and how data and analytics are driving decision-making–by both CEOs and customers. The survey found that while business leaders and their organizations are embracing digital transformation and developing strategies to navigate today's environment, considerable obstacles remain. Simply put, digital transformation requires a different mindset and different building blocks. Here's a look at some of the key findings.

 
 
 
 
 
Samuel Greengard writes about business and technology for Baseline, CIO Insight and other publications. His most recent book is The Internet of Things (MIT Press, 2015).

 
 
 
 
 
 

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