Why Companies Struggle With Data and Analytics

By Dennis McCafferty  |  Posted 07-16-2015 Email

Nearly all organizations are using data and analytics (D&A) solutions, but very few are satisfied with the results, according to a recent survey from KPMG International. The report, titled "Going Beyond Data: Turning Data from Insights into Value," indicates that companies struggle to evaluate data quality and reliability. Meanwhile, they don't have the internal talent required to overcome these and other barriers. To do better, they plan to increase adoption at all levels of business while building a better understanding of how to get the most out of D&A. "Business leaders face some critical challenges in realizing the full value of their data insights in the areas of revenue growth, customer support and overall competitive advantage," said Christian Rast, global head of D&A for KPMG. "Generating long-term value from data requires that organizations continue to move toward a robust, enterprisewide D&A strategy that embeds D&A solutions and tools in every part of the organization." A total of 830 global senior business execs, including CIOs. took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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