How SaaS Pacesetters Are Gaining an Advantage

By Dennis McCafferty  |  Posted 02-18-2014 Email

Software as a Service (SaaS) is serving as more than merely a cost-savings tool. It's helping organizations gain a competitive advantage through enhanced business processes, innovation and customer experiences, according to a recent survey from IBM. The accompanying report, "Champions of Software as a Service: How SaaS is Fueling Powerful Competitive Advantage," also depicts how SaaS is enabling the IT department and the business side to improve mutual communications and collaboration. Given that alignment with business remains a top priority for CIOs, this added benefit only supports the argument for SaaS investment. In terms of presentation, the IBM report focuses primarily on organizations divided into the categories of "pacesetters" and "chasers." Pacesetters demonstrate the highest level of SaaS adoption, and are reaping the rewards. Chasers are companies which are slower to adopt SaaS and, therefore, have lagged behind on competitive advantages. Clearly, demand will only grow for these tools, as worldwide spending on SaaS is forecast to reach $45.6 billion by 2017, according to Gartner. More than 800 global IT and business decision-makers took part in the research. For more about the survey, click here

Dennis McCafferty is a freelance writer for Baseline Magazine.


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