SHARE
Facebook X Pinterest WhatsApp

New CIO Insight Survey Finds Sales And Marketing Software Missing Mark

Written By
thumbnail
Allan Alter
Allan Alter
Nov 14, 2006

Applications rarely become ubiquitous, no matter how much fuss and bother there has been about them. Case in point: the technologies that are supposed to be transforming sales and marketing. Technologies like customer analytics, competitive intelligence and salesforce automation are used by only 40 percent to 60 percent of respondents. Blogs and podcasts? They’re used by a scant 10 percent. And satisfaction with these technologies could be much better than it is. If CIOs aren’t thinking hard about what technologies they should be deploying and what value they’re getting from what they’ve deployed, they should. One suggestion: Don’t just look at what technology can do for your customers; look at what technology can do for your salespeople.

For more data and analysis, see CIO Insight‘s Research Center blog at go.cioinsight.com/researchcentral Next page: Invest in people, improve at analytics.

Recommended for you...

How Businesses Use Unstructured Data for Business Intelligence
Lauren Hansen
Aug 4, 2022
Benefits of ERP: Weighing the Pros and Cons
Shelby Hiter
Apr 22, 2022
How to Choose the Right ERP System
Shelby Hiter
Apr 18, 2022
How CIOs Can Support Retention During the Great Reshuffle: Interview with Carter Busse at Workato
Shelby Hiter
Apr 15, 2022
CIO Insight Logo

CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need to maintain regulatory compliance for their teams and organizations. CIO Insight is an ideal website for IT decision makers, systems integrators and administrators, and IT managers to stay informed about emerging technologies, software developments and trends in the IT security and management industry.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.