Applications rarely become ubiquitous, no matter how much fuss and bother there has been about them. Case in point: the technologies that are supposed to be transforming sales and marketing. Technologies like customer analytics, competitive intelligence and salesforce automation are used by only 40 percent to 60 percent of respondents. Blogs and podcasts? They’re used by a scant 10 percent. And satisfaction with these technologies could be much better than it is. If CIOs aren’t thinking hard about what technologies they should be deploying and what value they’re getting from what they’ve deployed, they should. One suggestion: Don’t just look at what technology can do for your customers; look at what technology can do for your salespeople.
For more data and analysis, see CIO Insight‘s Research Center blog at go.cioinsight.com/researchcentral Next page: Invest in people, improve at analytics.