CIOs and CMOs Duel to Control Mobile Web Strategy

CIOs and CMOs Duel to Control Mobile Web Strategy

1-CMOs Most Focused on Customer ExperienceCMOs Most Focused on Customer Experience

53% of CMOs say providing customers with more channels for interaction is critically important. That’s significantly more than CIOs (35%).

2-CMOs vs. CIOs on Customer EngagementCMOs vs. CIOs on Customer Engagement

44% of CMOs vs. 29% of CIOs say it is critically important to improve customer engagement.

3-Who Most Influences Mobile Strategy?Who Most Influences Mobile Strategy?

44% of CIOs hold the reigns. Joint ownership accounts for 27%. CMOs have sole ownership in only 20% of organizations.

4-How Should Ownership of Mobile Change?How Should Ownership of Mobile Change?

Only 18% of CIOs think mobile web strategy should become a CMO function. But 51% of CMOs believe they should gain more ownership.

5-What Other C-Suite Executives ThinkWhat Other C-Suite Executives Think

20% of other C-Suite executives say they prefer CIOs to own the mobile strategy space, whereas 14% put CMOs in front.

6-How About Co-Ownership?How About Co-Ownership?

23% of CIOs think the joint approach is desirable, compared to 9% of CMOs. But 30% of other C-Suite executives favor such a solution.

7-Quality Assurance and TestingQuality Assurance and Testing

Websites are tested on approximately 10 devices according to Netbiscuits, omitting as much as 52% of mobile traffic.

8-Testing and Load TimeTesting and Load Time

50% of CMOs say testing is critically or very important to improving customer experience, in contrast to 74% of CIOs.

9-How Fast is Fast?How Fast is Fast?

Both groups want sites to be faster (90%), but they disagree on how much faster. 40% of CIOs favor three-second load times, compared to 24% CMOs.

10-So, Who Wins?So, Who Wins?

According to Netbiscuits, winners will be organizations that establish a structure that maximizes reach, improves conversion rates, and reduces time to market regardless of ownership. Both CMOs and CIOs have the valid expertise required for a coherent mobile web strategy and company growth.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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