CIOs and CMOs Duel to Control Mobile Web Strategy
CMOs Most Focused on Customer Experience
53% of CMOs say providing customers with more channels for interaction is critically important. That’s significantly more than CIOs (35%).
CMOs vs. CIOs on Customer Engagement
44% of CMOs vs. 29% of CIOs say it is critically important to improve customer engagement.
Who Most Influences Mobile Strategy?
44% of CIOs hold the reigns. Joint ownership accounts for 27%. CMOs have sole ownership in only 20% of organizations.
How Should Ownership of Mobile Change?
Only 18% of CIOs think mobile web strategy should become a CMO function. But 51% of CMOs believe they should gain more ownership.
What Other C-Suite Executives Think
20% of other C-Suite executives say they prefer CIOs to own the mobile strategy space, whereas 14% put CMOs in front.
How About Co-Ownership?
23% of CIOs think the joint approach is desirable, compared to 9% of CMOs. But 30% of other C-Suite executives favor such a solution.
Quality Assurance and Testing
Websites are tested on approximately 10 devices according to Netbiscuits, omitting as much as 52% of mobile traffic.
Testing and Load Time
50% of CMOs say testing is critically or very important to improving customer experience, in contrast to 74% of CIOs.
How Fast is Fast?
Both groups want sites to be faster (90%), but they disagree on how much faster. 40% of CIOs favor three-second load times, compared to 24% CMOs.
So, Who Wins?
According to Netbiscuits, winners will be organizations that establish a structure that maximizes reach, improves conversion rates, and reduces time to market regardless of ownership. Both CMOs and CIOs have the valid expertise required for a coherent mobile web strategy and company growth.
