CIOs and CMOs Duel to Control Mobile Web Strategy
53% of CMOs say providing customers with more channels for interaction is critically important. That’s significantly more than CIOs (35%).
44% of CMOs vs. 29% of CIOs say it is critically important to improve customer engagement.
44% of CIOs hold the reigns. Joint ownership accounts for 27%. CMOs have sole ownership in only 20% of organizations.
Only 18% of CIOs think mobile web strategy should become a CMO function. But 51% of CMOs believe they should gain more ownership.
20% of other C-Suite executives say they prefer CIOs to own the mobile strategy space, whereas 14% put CMOs in front.
23% of CIOs think the joint approach is desirable, compared to 9% of CMOs. But 30% of other C-Suite executives favor such a solution.
Websites are tested on approximately 10 devices according to Netbiscuits, omitting as much as 52% of mobile traffic.
50% of CMOs say testing is critically or very important to improving customer experience, in contrast to 74% of CIOs.
Both groups want sites to be faster (90%), but they disagree on how much faster. 40% of CIOs favor three-second load times, compared to 24% CMOs.
According to Netbiscuits, winners will be organizations that establish a structure that maximizes reach, improves conversion rates, and reduces time to market regardless of ownership. Both CMOs and CIOs have the valid expertise required for a coherent mobile web strategy and company growth.