Companies Missing out on Mobile Social Tools

Companies Missing out on Mobile Social Tools

Leveling OffLeveling Off

82% of executives report that their company uses at least one social-technology tool, which is about the same as last year.

Consumer DivideConsumer Divide

76% report that their company deploys social tools to communicate with customers. However, they do so with only 38% of their customer base.

Missing LinkMissing Link

Only 44% indicate that their company uses social tech to communicate with partners, suppliers or outside experts.

Mobile-MindedMobile-Minded

67% say their company uses at least one mobile social tool, which is about the same as last year.

Video ChatVideo Chat

61% say their company uses online videoconferencing as a social tool, but only 28% do so on mobile devices.

Group EffortGroup Effort

44% report taking advantage of collaborative document editing programs, but only 18% do so on mobile devices.

Streaming VideosStreaming Videos

42% do video sharing, but just 22% enable this via mobile tech.

Wiki That!Wiki That!

24% say their company uses collaborative, Wiki-type products, but only 12% do so via mobile devices.

Three Best Practices for Deploying Social Tools: Think of Them as Three Best Practices for Deploying Social Tools: Think of Them as “Organizational Levers”

To capture value, CIOs and other leaders must clearly link deployment to the accomplishment of company transformation and strategic value.

Three Best Practices for Deploying Social Tools: Formalize an Enterprise-Wide PlanThree Best Practices for Deploying Social Tools: Formalize an Enterprise-Wide Plan

Organizations that get the most out of social tools inevitably think ahead in developing an insightful, comprehensive strategy that’s fully integrated at all levels.

Three Best Practices for Deploying Social Tools: Aim HighThree Best Practices for Deploying Social Tools: Aim High

Once you start seeing small strides in measurable value, it’s easier to envision the potential for larger ones. Deriving quantitative ROI should always be a continuous improvement effort.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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