Companies Missing out on Mobile Social Tools
Leveling Off
82% of executives report that their company uses at least one social-technology tool, which is about the same as last year.
Consumer Divide
76% report that their company deploys social tools to communicate with customers. However, they do so with only 38% of their customer base.
Missing Link
Only 44% indicate that their company uses social tech to communicate with partners, suppliers or outside experts.
Mobile-Minded
67% say their company uses at least one mobile social tool, which is about the same as last year.
Video Chat
61% say their company uses online videoconferencing as a social tool, but only 28% do so on mobile devices.
Group Effort
44% report taking advantage of collaborative document editing programs, but only 18% do so on mobile devices.
Streaming Videos
42% do video sharing, but just 22% enable this via mobile tech.
Wiki That!
24% say their company uses collaborative, Wiki-type products, but only 12% do so via mobile devices.
Three Best Practices for Deploying Social Tools: Think of Them as “Organizational Levers”
To capture value, CIOs and other leaders must clearly link deployment to the accomplishment of company transformation and strategic value.
Three Best Practices for Deploying Social Tools: Formalize an Enterprise-Wide Plan
Organizations that get the most out of social tools inevitably think ahead in developing an insightful, comprehensive strategy that’s fully integrated at all levels.
Three Best Practices for Deploying Social Tools: Aim High
Once you start seeing small strides in measurable value, it’s easier to envision the potential for larger ones. Deriving quantitative ROI should always be a continuous improvement effort.
