Why Resisting Digital Transformation Is a Mistake

By Dennis McCafferty  |  Posted 01-26-2015 Email

The majority of executives making tech-purchase decisions said that enterprises are reaching a turning point when it comes to digital transformation–one that will result in a failure to maintain a critical competitive edge if their organizations fall behind. And many companies are turning to shared IT services and global business services/integrated business services to make this transformation, according to a recent survey from Accenture and HfS Research. The report, titled "Disrupt or be Disrupted: The Impact of Digital Technologies on Business Services," reveals that either CIOs or CFOs are ultimately responsible for selecting business processes for tech investment. But, within the next several years, most organizations will appoint a senior exec as their designated digital transformation strategy leader. With this, they hope to expand their use of shared services/outsourcing to benefit data analytics, collaboration and cloud initiatives, among other focus areas. "Savvy organizations are realizing that new digital technologies can propel their use of more advanced integrated services to support unconventional areas, better focus on the external customer- and supplier relationships, and enhance their competitiveness," said Christian Campagna, a global managing director with Accenture Strategy. A total of 115 enterprise buy-side executives who make IT purchase decisions took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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