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Nine Things Digital Leaders Do

Jul 3, 2014

Nine Things Digital Leaders Do

They Set Unreasonably Aspirational TargetsThey Set Unreasonably Aspirational Targets

Aim high in setting goals for cost reduction, market share growth, etc. If your targets don’t make the troops a bit nervous, you probably aren’t aiming high enough.

They Acquire Talent ResourcefullyThey Acquire Talent Resourcefully

They’re not afraid to go outside their industry to land top performers, for example, realizing that skills matter over experience.

They Challenge EverythingThey Challenge Everything

Don’t accept historical norms. Question the status quo. Constantly ask “Why?” on both the customer-facing front and back-office systems and processes.

They Thrive on Great DataThey Thrive on Great Data

In doing so, they integrate data sources into a single system accessed organization-wide to improve the clock speed of innovation.

They Obsess About Customer ExperienceThey Obsess About Customer Experience

They push constantly to establish frictionless customer interactions from channel to channel, knowing that 86% of customers will pay more for a great experience.

They Constantly Monitor for Opportunities—and ThreatsThey Constantly Monitor for Opportunities—and Threats

Disruptive technologies create opportunities which emerge from new and unexpected places. But they also enable smaller, nimbler competitors who will grab them before you do.

They Find Fresh Alternatives to Traditional R&DThey Find Fresh Alternatives to Traditional R&D

They understand how to maximize effectiveness of peer-to-peer product innovation, crowdsourcing and more to improve products and services without major costs.

They Create Unified Structures Throughout Global OperationsThey Create Unified Structures Throughout Global Operations

Standardization and integration across borders breaks down solos and increases operational visibility and performance.

They Relentlessly Re-Examine Existing Business ModelsThey Relentlessly Re-Examine Existing Business Models

Digital leaders recognize that digitization isn’t a one-stop journey and that agile adaption to change is an ongoing process.

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