What You Need Know About the Apple-IBM Partnership

By Karen A. Frenkel  |  Posted 07-22-2014 Email

Apple and IBM announced a global partnership last week that has the potential to re-invent the mobile enterprise. The exclusive partnership builds on the strengths of each company with the goal of transforming enterprise mobility through a new class of business apps that will bring IBM’s big data and analytics capabilities to Apple's market-leading iPhones and iPads. Together, the two tech giants will develop 100 new industry-specific business apps exclusively for iPhones and iPads. Moreover, IBM's sales force will sell Apple mobile devices to its enterprise customers, and Apple will provide a new AppleCare service and support offering that is specifically tailored to the needs of the enterprise. The Apple-IBM dual effort will fuse IBM’s big data and analytics capabilities with Apple’s consumer experience, hardware and software integration, and developer platform. “We’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple," said Apple CEO Tim Cook, who is a 12-year IBM veteran. "This is a radical step for enterprise.”

Karen A. Frenkel writes about technology and innovation and lives in New York City.


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