Demand for Cloud Storage: No End in Sight

By Karen A. Frenkel  |  Posted 09-06-2013 Email Print this article Print

Companies of all sizes are increasingly moving operations to the cloud, according to a survey, "A Snapshot Into Cloud Storage Adoption," conducted by storage solutions company TwinStrata, of 148 people who recently attended the Cloud Computing Expo in New York. The report updates surveys that TwinStrata released in June 2012 and January 2013. The company recognizes that its sample skews toward organizations favorably disposed toward cloud computing, but TwinStrata believes analyzing the practices and views of this cloud-mature audience may help predict the market’s future direction.

Last year, market research firm IHS iSuppli estimated that storage densities are growing 20 percent annually, enabling organizations to fit more capacity in less space. But according to The Gartner Group, storage capacity demands are growing 40 – 60 percent annually, significantly outpacing density growth, the TwinStrata report notes. Most organizations quickly face capacity demands that outstrip their on-premises storage. Three in five respondents either agreed or strongly agreed with the statement, "It seems like we are always running out of storage." Savvy IT professionals recognize this impending issue and are reacting accordingly, says TwinStrata.

"We've passed the tipping point—across all cloud initiatives," the report says, "more people have actually deployed cloud services than plan to deploy them."

  • Cloud Use Rising

    This year, 37% of respondents said they have been using cloud computing for three or more years, a one-third increase over last year's 27%.
    1-Cloud Use Rising
  • Cloudy Everywhere

    Compared to last year, the overall adoption of cloud services steadily increased across all categories, with Software as a Service reaching 62%.
    2-Cloudy Everywhere
  • Cloud Storage and Infrastructure Growing

    Both cloud storage and Infrastructure as a Service edged closer to 50% adoption rates, at 46% and 49%, respectively. Platform as a Service increased the most because organizations are becoming more comfortable with the cloud.
    3-Cloud Storage and Infrastructure Growing
  • Storage to Trump Other Cloud Uses

    Despite having the second lowest adoption rate today, respondents expect the most from cloud storage. 84% said they use, or plan to use, cloud storage—more than any other cloud initiative.
    4-Storage to Trump Other Cloud Uses
  • Who's Storing in the Cloud?

    Enterprises with more than 1000 employees (60% of respondents) are implementing cloud storage at far greater rates than small businesses and mid-market companies with fewer than 1000 employees (38% of respondents).
    5-Who's Storing in the Cloud?
  • What's Most Valued About Cloud Storage by Users?

    Scalability and storage capacity was the benefit identified most often by cloud storage users. But the general population said they valued offsite data protection for disaster recovery the most.
    6-What's Most Valued About Cloud Storage by Users?
  • What's Least Valued About Cloud Storage by Non-Users?

    In contrast to cloud storage users, scalability and storage capacity expansion was the benefit least cited by organizations without plans to implement cloud storage.
    7-What's Least Valued About Cloud Storage by Non-Users?
  • Barriers to Cloud Storage

    The biggest objection to cloud storage is security and/or loss of control, according to 62% of respondents.
    8-Barriers to Cloud Storage
  • More Barriers to Cloud Storage

    The next three areas of greatest concern are: 38% cited cost and uncertainty about cost, 31% named regulatory compliance issues, 30% listed performance speed, reliability and uptime
    9-More Barriers to Cloud Storage
  • Conclusions

    Organizations want immediate solutions to rapidly escalating data growth and disaster recovery. Implementing cloud storage incrementally gives them a unique opportunity to solve their immediate problems while testing a long-term storage strategy.
Karen A. Frenkel writes about technology and innovation and lives in New York City.


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