Demand for Cloud Storage: No End in Sight

By Karen A. Frenkel  |  Posted 09-06-2013 Email

Companies of all sizes are increasingly moving operations to the cloud, according to a survey, "A Snapshot Into Cloud Storage Adoption," conducted by storage solutions company TwinStrata, of 148 people who recently attended the Cloud Computing Expo in New York. The report updates surveys that TwinStrata released in June 2012 and January 2013. The company recognizes that its sample skews toward organizations favorably disposed toward cloud computing, but TwinStrata believes analyzing the practices and views of this cloud-mature audience may help predict the market’s future direction.

Last year, market research firm IHS iSuppli estimated that storage densities are growing 20 percent annually, enabling organizations to fit more capacity in less space. But according to The Gartner Group, storage capacity demands are growing 40 – 60 percent annually, significantly outpacing density growth, the TwinStrata report notes. Most organizations quickly face capacity demands that outstrip their on-premises storage. Three in five respondents either agreed or strongly agreed with the statement, "It seems like we are always running out of storage." Savvy IT professionals recognize this impending issue and are reacting accordingly, says TwinStrata.

"We've passed the tipping point—across all cloud initiatives," the report says, "more people have actually deployed cloud services than plan to deploy them."

Karen A. Frenkel writes about technology and innovation and lives in New York City.


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