The Emerging Economy

By Michael Vizard  |  Posted 12-17-2013 Email Print this article Print

As continues to extend its reach beyond software as a service it's becoming clear the company is emerging as a major cloud computing resource in the enterprise. A new survey of more than 450 business and IT professionals conducted by the MIT Sloan School of Management and Bluewolf Consulting, an IT services firm, finds that the vast majority have come to view customer engagement as the primary driver for business growth. This means that rather than incurring the expense of chasing new customers, organizations of all sizes are squarely focused on driving more revenue from existing customer relationships. For CIOs that means investing more in customer relationship management (CRM) systems that house all of their data. Organizations are keenly interested in enabling salespeople to access that data while still in the field. While the survey makes it clear this trend is a work in progress, the combination of CRM and mobile computing, coupled with additional social networking tools delivered via the cloud, is undeniably powerful. Ultimately, is emerging as a viable cloud computing platform alongside Amazon, Google and Microsoft. The's strategic advantage is that, unlike those other cloud computing platforms, it already possesses a treasure trove of customer information.

Mike Vizard has been covering IT issues in the enterprise for 25 years as an editor and columnist for publications such as InfoWorld, eWeek, Baseline, CRN, ComputerWorld and Digital Review.


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