The Emerging Salesforce.com Economy

 
 
By Michael Vizard  |  Posted 12-17-2013 Email Print this article Print
 
 
 
 
 
 
 
 
 
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    Salesforce.com Emerges as Strategic IT Platform
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    Salesforce.com Emerges as Strategic IT Platform

    CRM gets increasingly strategic as more companies manage the business in real time. Salesforce.com more valuable than a year ago: 90%, Increase Salesforce.com budget: 69%, See substantial innovation potential: 56%
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    Customer Engagement Rules the Day
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    Customer Engagement Rules the Day

    Increased customer engagement leads to more revenue., Customer engagement will overtake productivity as growth driver: 84%, Customer engagement ranks as top priority: 60%
  • Previous
    Salesforce.com Emerges as App Dev Platform
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    Salesforce.com Emerges as App Dev Platform

    Customer data is at the heart of most enterprise applications. Increasing budgets to custom app development on Salesforce.com: 60%, Planning to build custom mobile apps on Salesforce.com: 52%
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    The Growing Importance of Mobile
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    The Growing Importance of Mobile

    Mobile computing has become an article of faith for many business users. Real-time access to customer information on mobile devices is important: 71%, Significant business benefits from mobile: 18%
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    Frequency of Mobile Usage
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    Frequency of Mobile Usage

    Usage of mobile computing is steadily rising. Daily: 20%, Weekly: 13%, Monthly: 10%, Less than monthly: 19%, Never: 38%
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    Salesforce.com Mobile App Usage
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    Salesforce.com Mobile App Usage

    The array of mobile apps being used is growing as well. Salesforce.com Classic: 44%, Chatter Mobile: 42%, Third-party apps: 30%, Salesforce Touch: 23%
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    Governance Accelerates Innovation
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    Governance Accelerates Innovation

    Salesforce.com touches too much of the business to be managed in isolation. Cloud governance is key to accelerating innovation: 93%, Companies updating Salesforce.com monthly have governance boards: 75%, Has a group dedicated to cloud governance: 61%, Planning on adopting Salesforce.com Marketing Cloud: 42%
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    Training Increases Number of Users
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    Training Increases Number of Users

    Salesforce.com training is driving usage. Provide Salesforce.com training for administrators and developers: 89%, Have a comprehensive strategy to drive adoption: 47%, Pay employees to get certified: 42%
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    AppExchange Applications Installed
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    AppExchange Applications Installed

    The reach of Salesforce.com is moving beyond CRM., At least one app installed: 91%, Five or more applications installed: 29%
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    Salesforce.com Communities Adoption
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    Salesforce.com Communities Adoption

    Salesforce is trying to create customer communities that span multiple organizations. Already invested: 9%, Planning to purchase in the next year: 21%
 

As Saleforce.com continues to extend its reach beyond software as a service it's becoming clear the company is emerging as a major cloud computing resource in the enterprise. A new survey of more than 450 business and IT professionals conducted by the MIT Sloan School of Management and Bluewolf Consulting, an IT services firm, finds that the vast majority have come to view customer engagement as the primary driver for business growth. This means that rather than incurring the expense of chasing new customers, organizations of all sizes are squarely focused on driving more revenue from existing customer relationships. For CIOs that means investing more in customer relationship management (CRM) systems that house all of their data. Organizations are keenly interested in enabling salespeople to access that data while still in the field. While the survey makes it clear this trend is a work in progress, the combination of CRM and mobile computing, coupled with additional social networking tools delivered via the cloud, is undeniably powerful. Ultimately, Salesforce.com is emerging as a viable cloud computing platform alongside Amazon, Google and Microsoft. The Salesforce.com's strategic advantage is that, unlike those other cloud computing platforms, it already possesses a treasure trove of customer information.

 
 
 
 
 
Mike Vizard has been covering IT issues in the enterprise for 25 years as an editor and columnist for publications such as InfoWorld, eWeek, Baseline, CRN, ComputerWorld and Digital Review.

 
 
 
 
 
 

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