SHARE
Facebook X Pinterest WhatsApp

Big Data Analytics Leaders Face Big Misgivings

Jan 27, 2015

Big Data Analytics Leaders Face Big Misgivings

Lukewarm ReceptionLukewarm Reception

Only 44% of survey respondents using big data analytics (BDA) are “very” satisfied with their execution of this, and 40% are very satisfied with their BDA tools.

Departmental DrainDepartmental Drain

53% of those surveyed said it is challenging to maintain the IT infrastructure required to support BDA, and 40% said BDA is straining IT resources.

Healthy SkepticismHealthy Skepticism

32% of surveyed leaders said the business utility of BDA is sometimes questionable.

Biggest BDA Business Impact AreasBiggest BDA Business Impact Areas

Logistics: 64%, Marketing decisions: 60%, Competitive intelligence: 59%, Product development: 58%, Consumer behavior understanding: 57%

Top Big Data Sources of InterestTop Big Data Sources of Interest

Databases: 76%, Security data: 66%, Compliance data: 64%, Social media data: 58%, Machine data: 52%

Top Capabilities among Current BDA UsersTop Capabilities among Current BDA Users

Getting results within hours or days: 69%, Accessing all data sources: 68%, Obtaining results in visual forms: 65%, Easily sharing results: 60%, Containing data in a centralized reservoir: 59%

Out of ReachOut of Reach

53% of those surveyed said it’s challenging to link existing, traditional databases with new technologies needed to support BDA.

Bait and SwitchBait and Switch

55% of surveyed decision-makers said many vendors sell “big data tools” that are really just rebranded “small data” apps that can’t handle the full magnitude of all data options.

Blurred LineBlurred Line

42% of survey participants said there is confusion with respect to where “small data” stops and “big data” begins.

Inseparable PairInseparable Pair

Nearly three-quarters believe that BDA will prove essential for any Internet of things (IoT) initiatives.

Recommended for you...

Domo vs Tableau: Which is the better BI solution?
Madeline Clarke
Aug 27, 2022
Sisense vs Power BI: Battle of Top BI Software
Aminu Abdullahi
Aug 25, 2022
Looker vs. Tableau: Top BI Software Comparison
Jenna Phipps
Aug 19, 2022
Best Business Intelligence Software: BI Tools Comparison
Jenna Phipps
Aug 19, 2022
CIO Insight Logo

CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need to maintain regulatory compliance for their teams and organizations. CIO Insight is an ideal website for IT decision makers, systems integrators and administrators, and IT managers to stay informed about emerging technologies, software developments and trends in the IT security and management industry.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.