Data Analytics Spurs Growth and Innovation

Data Analytics Spurs Growth and Innovation

The Rise of Data AnalyticsThe Rise of Data Analytics

67% of senior executives and business decision-makers surveyed said data analytics is important to their companies. Of those, 69% are in the U.S. and 65% are in Europe.

Data Analytics and SMBsData Analytics and SMBs

Data analytics are important to 60% of small companies. That includes 57% of U. S firms with 50 or fewer employees and 62% of same-size European companies.

Larger Companies Endorse AnalyticsLarger Companies Endorse Analytics

At midsize companies (51 to 500 employees), 87% of U.S. execs and 79% of European execs said data analytics is important. At firms with more than 500 workers, 97% of U.S. execs and 82% of European execs said analytics is important.

Data Analytics Spurs JobsData Analytics Spurs Jobs

61% of those surveyed in the U.S. and 58% in Europe said data analytics is important to their company’s plans to staff up.

Serving Customers BetterServing Customers Better

Data analytics helps companies better meet their customers’ needs, according to 79% of respondents in the U.S. and 80% in Europe.

Analytics Stimulates New ProductsAnalytics Stimulates New Products

70% of respondents in the U.S. and 72% in Europe said data analytics is important to their firm’s plans to create new products or services.

Data Analytics to Drives GrowthData Analytics to Drives Growth

33% of respondents in the U.S. and 24% in Europe expect 10% or more of their company’s growth to be related to data analytics in 2015.

Rosy Forecast for AnalyticsRosy Forecast for Analytics

Asked about the impact of data analytics during the next five years, 53% of the U.S. respondents and 43% of Europeans expect data analytics to spur significant growth.

Karen A. Frenkel
Karen A. Frenkel
Karen A. Frenkel is a contributor to CIO Insight. She covers cybersecurity topics such as digital transformation, vulnerabilities, phishing, malware, and information governance.

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